Scott Sorrell
Managing Partner
Scott Sorrell is a corporate growth strategist, executive sales trainer, and university professor with more than 20 years of experience spanning entrepreneurship, corporate leadership, and executive education. Known as “Mr. Charge Higher Prices,” he helps organizations command premium fees, expand margins, and win high-value clients without discounting. He has taught marketing, sales, and entrepreneurship at leading Southern California universities including California State University Fullerton, Chapman University, and Concordia University Irvine, and has delivered keynotes and trainings worldwide for clients such as Cisco Systems, BMW, 3M, and Wells Fargo. Combining operator experience, academic rigor, and enterprise-tested strategies, he equips leaders to accelerate growth and achieve lasting competitive advantage.
About Scott
Scott Sorrell is a corporate growth strategist, executive sales trainer, and professor who bridges years of C-suite advisory work with hands-on operating experience. Known as “Mr. Charge Higher Prices,” he equips leadership teams to command premium fees, expand margins, and win high-value clients without discounting. He has taught marketing, sales, and entrepreneurship for more than 13 years at California State University Fullerton, Chapman University, Concordia University Irvine, and Vanguard University, and is a popular guest lecturer at USC and other SoCal universities, as well as universities in Europe.
Before focusing on advising and executive education, Scott was a street-smart entrepreneur and then corporate leader—first building, buying, and selling successful businesses across multiple industries, then later serving as Vice President of an advertising agency, where he closed major multinational enterprise deals with Hyundai Motor America and Kubota Tractor. His corporate leadership experience also included serving as Director of Advertising for a national mortgage banker, Director of Marketing for an HMO, and head of corporate communications for an international M&A investment banking firm, giving him a pragmatic vantage point on growth, governance, and go-to-market execution.
As a consultant and trainer, Scott’s work centers on price-raising strategy, target market penetration, deal negotiation, sales process improvement, leadership enablement, compensation & incentive design, product innovation, and digital marketing. His flagship program—How to Charge Higher Prices and Get Your Customers to Thank You For It—operationalizes more than 80 proven techniques for raising customers’ willingness to pay while improving satisfaction. He has delivered keynotes and trainings globally, including
for teams at Cisco Systems, BMW, 3M, MetLife, Rawlings, Wells Fargo, Keller Williams, and Vistage/TEC, and has been featured on leading business programs and podcasts.
Scott holds an MBA from Chapman University and serves on the Board of Advisors for the Conrey Center for Entrepreneurship. His executive clients describe him as high-energy and immediately actionable—“the perfect presenter”—valued for integrating field-tested sales playbooks with clear pricing architecture and leadership alignment.
Scott combines operator credibility, academic rigor, and enterprise-grade toolkits to help organizations navigate complex markets, mobilize teams, and unlock outsized, premium-price growth.